We say it quite often, we write it everywhere, it is written in huge letters on our products, and it fuels the core of everything we and the weeks are and want to be.

And we really mean it: everything. is. OK. During pregnancy, in the postpartum period, during miscarriages, in the first few months as a mother, when your child is not born "healthy", after unwanted Caesarean sections, when looking for a daycare center, after traumatic births, after stillbirths, after all births. And yes - even when you are simply experiencing the magic moments.

Having children is crazy and the many feelings and thoughts that go with it are normal and completely OK. But in our view, there are so many ways to navigate the chaos of parenthood that we really can't and don't want to give you any great advice. Instead, we provide you with knowledge and then stick this central sentence on everything: everything is OK. You'll manage. Somehow. Or something like that. And if nothing works out in between: that's OK too.