Is the postpartum period one of the last great taboos of our time? At least it seems that way to us sometimes, and we wonder why many people find it so difficult to talk about this time full of transition, healing, getting to know each other, crying, cuddling, love, pain and tiredness. What we have definitely learned over the last few years at the weeks is this: you don't have to lose yourself completely in order to be "reborn" as a mother or parent. You can take your attitudes, boundaries and values ​​with you into the time after the birth, and you will probably even sharpen them and try them out again. And you will definitely swim through this time somehow.

Since 2021, it has been our mission to support mothers and parents in the postpartum period to remain themselves. That's why we have no dogmas, prohibitions or patronizing, but neutral information and a lot of empowerment, compassion and love. And that's exactly how we design our postpartum products: without frills, unnecessary additives and stork baby bump design, but with attitude, love and expertise. Your self-determination is the most important thing to us, and we want to accompany you well through the first time after the birth with knowledge and products.

Empowerment? That's our topic anyway. Because as much as Lea felt like she was losing herself in the postpartum period, we want to encourage people after giving birth not to throw their own boundaries, attitudes and values ​​overboard, but to hold on to them - even if not everyone and everywhere approves of that. That's also the reason why all products have "everything is OK" written in such large letters. This little sentence meant so much to Lea back then and reminded her again and again that everything she says, thinks, decides and does (or doesn't do) is her own thing - and of course, totally OK anyway.